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Grow the business.
Not the admin.

We build and install AI systems that automate your operations, so you can grow your profit without hiring another office person.

Next step: Answer a few questions to check if you’re a fit

Built on your tools
XeroHubSpotQuickBooksGmailMYOBSlackServiceM8MetasimPROClaudeProcoremonday.comOutlookFergusNotionServiceTitanGoogle AdsJobberHighLevelChatGPT

What Our Clients Say

Construction

PDF quotes replaced by interactive proposals with video

“That dashboard now pretty much runs my life. All the aspects of my job are in one central place.”

G
George HardwickHardwick Design & Build
Plumbing

$72K in unbilled work discovered and invoiced on day 1

Urban Tide’s Command Centre plugs into ServiceM8 and Xero and now quotes get chased, finished work gets billed, and Brendan sees his business’s health from one screen.

B
Brendan HardinUrban Tide Plumbing

What We Build and Install For You

  1. 1Knows the business

    The AI Brain

    Knows your prices, process and people, so everything made with AI is consistent.

  2. 2Shows the business

    The Command Centre

    An AI dashboard that all your business tools are hooked up to. Better decisions made faster.

  3. 3Runs the business

    The AI Agents

    Chase quotes, send invoices, answer enquiries. You click Approve. It’s done.

We’re Builders Ourselves

Ex-software agency owners who shipped 180+ apps before deciding the best thing we could build for business owners was this.

We’ve run workshops for over 50 Australian businesses, helping them put AI to work to bring profit in faster.

  1. Jarrod Macfarlane
    On the tools

    Jarrod Macfarlane

    Founder
    Apps shipped
    180+
    Australian businesses
    50+

Straight Answers

01 · The Command Centre
What actually is a Command Centre?
A private app built for your business. It plugs into your job software and your accounting, shows you what you need to know each morning, and runs the agents that chase your money. You own it.
Doesn’t my job software already do this?
It sends reminders nobody turns on and reports nobody opens. Your Command Centre reads your jobs and your books together, knows who not to chase, drafts the message in your words, and waits for your approval. Then it does the next thing.
What happens after I book?
Five steps. Discovery: we map your business, systems, people, data and bottlenecks. Architecture: we design your AI brain and Command Centre around how the business actually runs. Integration: we connect your stack, job software, accounting, email, whatever already runs it. Deployment: your agents go on duty, chosen for the leak you named. Installation: it goes live on your real numbers, your team is shown it, and we tune it against real activity for the first 30 days.
Which tools does it connect to?
If the tool has an API, we can connect to it, and most modern software does. That covers Xero, ServiceM8, QuickBooks, MYOB, simPRO, Fergus, ServiceTitan, Jobber, Procore, HubSpot, monday.com and the rest of what a trade business runs on. Not sure about yours? Ask on the call and we’ll tell you straight.
02 · You and your team
Do I need to be technical?
No. You press Approve, we build everything. Training for you and your 2IC is included: one session at kickoff, one at handover.
How much of my time does it take?
Kickoff, handover, and four short weekly check-ins in your first 30 days. No new software to learn, no hiring. You approve the moves; we build everything.
Will my office manager still have a job?
Yes, an easier one. The Command Centre drafts, they approve. It takes the chasing off their plate, not the judgement.
03 · Control and safety
Can it send things to my customers without me knowing?
No. Every message, invoice and reminder waits for your approval before it goes. You see exactly what it wants to send, and why.
What if it gets something wrong?
It asks before it acts, so a wrong idea costs you a tap on Not now. Every decision is logged: who approved what, and when.
Is my data safe?
Your Command Centre runs on your own accounts, in your name. Your data stays yours: it isn’t shared, sold, or used to train anything, and you hold every login.
04 · Money and terms
What does it cost?
One figure, paid once, owned forever, and we tell you straight when you book. Running costs are $30 to $150 a month, straight to the providers, never to us.
What’s included after handover?
A 30-day warranty and weekly check-ins while it beds in. After that, the Command Centre keeps running whether you keep us or not. Staying on as your AI partner is optional, month to month.
Is there a contract or lock-in?
No lock-in. You pay once for the build, you own it, and anything after your first 30 days is month to month.
Ready when you are

Install the Next Version of Your Business

You own every part of it. The only question is how many more months you want to run it on your own.